Purina knows how to put its marketing dollars to good use when it comes to connecting with consumers. Here’s a recent case study in how they do it.

Communication between brands and consumers isn’t as clear-cut, or as effective, as both parties would like.

There is no single answer for how independent pet stores should operate, but there are clues among seemingly conflicting numbers.

D2C offers convenience and options for a growing premium customer base in the region.

“Brand identity” is one of those seemingly nebulous phrases that gets tossed around interchangeably with “brand marketing,” “brand image” and, more simply, “branding.” But it’s actually a unique and vital component of a company’s existence, both as a corporate entity and as a presence among consumers.

The August 2026 (Q3) BMO Real Financial Progress Tracking Research highlights the cost of having kids, but provides insights into pet ownership costs, as well.

Clean Label Project’s latest report on contaminants found in tested cat food, and its subsequent handling by non-industry media, poke at a constant sore spot when it comes to the pet industry and consumer trust.

Lindsay Beaton, who has covered the pet food industry for 15 years, has launched a brand identity and marketing innovation consultancy focused on the pet industry.