Pet industry expert founds Beaton Path Communications LLC
Lindsay Beaton, who has covered the pet food industry for 15 years, has launched a brand identity and marketing innovation consultancy focused on the pet industry.
Beaton Path Communications LLC is a consultancy focusing on brand identity development and marketing innovation strategy in the pet industry. | Theresa Stukenberg
Lindsay Beaton, a pet food industry expert who has spent the last 15 years covering the industry, has founded Beaton Path Communications LLC, a consultancy focusing on brand identity development and marketing innovation strategy.
“I’ve spent so many years covering and speaking to all corners of the pet industry,” said Beaton. “I’ve learned the ins and outs of everything from how to make kibble to what a successful product launch looks like, and one thing has always been very clear to me: It’s increasingly difficult to stand out in a market that already has so many options. Whether we’re talking about pet food brands or suppliers trying to break into the space, it’s hard to make your voice heard.
“I want this industry to continue to grow; one of my favorite parts of my job over the years has been speaking with companies who are newer and trying to carve their own path,” she said. “Making my years of experience and expertise available to those in the industry who could use someone like me seemed like the way to go.”
Beaton Path Communications services
Beaton Path Communications offers guidance and strategic development in brand identity and marketing, as well as market and consumer analysis, project-specific assistance, and execution strategies for plans that are already made but lack the hands for a proper launch.
“There are so many small and medium-sized companies in the pet industry,” said Beaton. “Their teams are wearing multiple hats and their margins are tight; marketing budgets are notoriously difficult to fund properly and sometimes they want or need to do more than their current manpower allows for. Rather than struggle until they can hire a full marketing or advertising or communications team, Beaton Path Communications can step in at any point in their process and lend an expert hand.”
To contact Beaton Path Communications, you can head to their LinkedIn page, go to their website, or contact Beaton directly via her LinkedIn or by email at lindsay@beatonpathcommunications.com.
Beaton previously worked at WATT Global Media, most recently as the editor of Petfood Industry magazine, the founder and host/producer of the Trending: Pet Food podcast, and the coordinator for the Student Program at the Petfood Forum annual conference and tradeshow. She has been a keynote and guest speaker for multiple pet industry events and podcasts, and was a subject matter expert on the pet food-focused episode of “The Food That Built America” on the History Channel.